Beer & Spirits

These Beautifully Animated Ale Ads See a Fox Share His Many Life Experiences

Old Speckled Hen targets audiences in midlife to tempt them to try new things

a naked human-style fox standing in the shallow water of a beach — Henry the Fox goes skinny dipping as encouragement to try new things.Old Speckled Hen

By Stephen Lepitak

April 28, 2022

British premium ale brand Old Speckled Hen aims to target 33- to 55-year-old drinkers through a stylish new animated campaign that champions the benefits of being more curious in life.

Stephen Lepitak

Stephen is Adweek's Europe bureau chief based in Glasgow.

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