These Beautifully Animated Ale Ads See a Fox Share His Many Life Experiences

Old Speckled Hen targets audiences in midlife to tempt them to try new things

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

British premium ale brand Old Speckled Hen aims to target 33- to 55-year-old drinkers through a stylish new animated campaign that champions the benefits of being more curious in life.

Featuring the brand’s mascot, Henry the Fox, the ads speak to audiences who wish to broaden their horizons with the food and drink they consume, and how Old Speckled Hen’s ales can help them do that.

Featuring two 30-second animated spots from creative

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in