Old Navy Hits 5 Million Facebook Fans, Gives Them 120-by-60-Foot Human Coupon

Big savings for a big milestone

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It's become customary for brands to celebrate milestone fan counts on Facebook with oversized stunts—the bigger the better, to match the swelling number of drooling followers. Old Navy hit 5 million fans on Tuesday night, and marked the occasion with a truly larger-than-life photo post—showing a giant 120-by-60-foot coupon, shot from the sky, comprised of several hundred humans, props, text and a bar code made of 88 placards. The bar code is completely scannable, and will get you 30 percent off your entire purchase at Old Navy stores in the U.S.



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