An old advertising friend finds a new love

I’ll admit that this commercial from McCann Erickson made me chuckle. Revealing the advertiser would ruin what’s a pretty humorous payoff. Let’s just say this ad character is clearly getting a bit stale if they have to start telling faux French love stories to breathe some life back into him. Who knows, perhaps this could be the beginning of the end for the guy. They could do a bunch of farewell commercials in the style of various movie genres—and end it with him jumping out a window and down a bunch of stairs, à la The Exorcist.