OkCupid CMO Says Its 'DTF' Campaign Boosted Buzz 50%, But Isn't Welcome Everywhere

The ads drew praise from women, rejection from Chicago Transit

In the crowded category of dating apps, OkCupid has rarely been one of the most high-profile options, but its recent “DTF” campaign seems to be working at changing that.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in