OK, now rate the new Alka-Seltzer jingle

In case we haven’t been inundated with enough pleas to vote
on CGM ads for the Super Bowl, here’s your chance to rate the finalists in the competition to rewrite Alka-Seltzer’s
“Plop, plop, fizz, fizz” jingle. (Go here, and scroll down the page a bit.) The winning song will appear during the Super Bowl pre-game. There are four finalists, all of whom see heartburn as sort of a folk/blues condition. The one by Dylan—no, not that one—is so bloody awful it makes you wonder if Alka-Seltzer didn’t didn’t get that many entries, or whether the people who came up with the
finalists actually thought Bank of America’s version of “One” was a
really good song. Here’s a lyric, “Hey heartburn, you’ll never take our pride.”
Good, god, I’m reaching for the Tums.

—Posted by Catharine P. Taylor