Oily Bohunk Josh Button Makes Landfall in Ad for Diet Dr Pepper

Damn you, hot hunks of advertising! Damn you to hot, hunky hell! Your Grecian glutes mock me as I polish off another nacho platter, and your six-pack abs shame me as I knock back my six-pack of beer! Shirtless Josh Button is the latest addition to the ad-hunk trend, rising seductively from the sea in Deutsch L.A.'s new tongue-in-cheek commercial for Diet Dr Pepper. (They make diet soda now?) "Millions of guys are born good looking," Button's voiceover begins, as the number 70,611,600 flashes on screen. "But not many are really good looking." The number 64,891 appears. "Even fewer are really, really, really, really, really good looking. At least, that's what I'm told." The number 45 zips by. "I'm Josh Button, and I'm one of a kind." We then get a full-on view of his chiseled torso as the red number 1 appears, thrust like a dagger into my cholesterol-clogged heart. (Hey, I'm at least one of the 70 million fairly OK-looking dudes, right?!) "We're poking fun at ourselves and the trend of hot guys in advertising," Dr Pepper svp of marketing Jaxie Alt tells USA Today, alluding to hunk sightings in spots for brands like Kraft Zesty Italian dressing and Diet Coke. After decades of impossibly trim bikini babes making women feel insecure, I guess it's men's turn to suffer. At least one advertiser out there is providing a more realistic depiction of the male form. But when you consider the state of that beach bum's liver, and his life expectancy, it's cold comfort indeed. Credits below. CREDITS Client: Dr Pepper Snapple Group Brand: Diet Dr Pepper Agency: Deutsch, Los Angeles Chief Creative Officer: Mark Hunter Group Creative Director: Brett Craig Creative Director: Xavier Teo ACD, Art Director: Erick Mangali ACD, Copywriter: Chris DiNinno, Lehr E. Ryan Director of Integrated Production: Vic Palumbo Executive Producer: Lisa K. Johnson Director of Content Production: Victoria Guenier Ken Rongey: Senior Business Affairs Manager Directors: Craig Brett/Mangali Erick Director of Photography: Greig Fraser 1st A.D.: Anthony Dimino Editorial Company: Spot Welders, Santa Monica, CA Editor: Patrick Murphree Executive Producer: David Glean Senior Producer: Carolina Wallace Producer: J. Patrick McElroy Post Facility - Color Only: Company 3, Santa Monica, CA Colorist: Dave Hussey Visual Effects: Arsenal FX, Santa Monica, CA Post Production Company: Arsenal F/X Executive Producer: Ashley Hydrick VFX Supervisor/Design: Lauren Mayer-Beug Flame: Mark Leiss and Terry Silberman Designers/Animators: Andrew Schreiber Post Producer: Pravina Sippy Production Coordinators: Music/Composer: Elias Arts, Santa Monica, CA Creative Director-Dave Gold Executive Producer-Ann Haugen Composer-David Wittman Producer-Kiki Martinez Audio Post Company/City/State: Play Studios, Los Angeles, CA Mixer:John Bolen Executive Producer: Lauren Cascio Others: Mnemonic and End Tag Wood Shop, Culver City, CA CD/Product Director: Trevor Shephard DP: Tom Lazarevich Live Action Producer: Christy Lindgren Post Producer: Sabrina Elizondo Nuke Compositors: John Weckworth, Forbes Hill, Jon Lorenz, Ned Wilson, Thomas Horne 3D Artist: Forbes Hill, Cody Smith CD Client Credits Director of Creative: Shaun Nichols Brand Manager – Diet Dr Pepper: Angela Snellings Director of Marketing: Leslie Vesper SVP, Director of Brand Marketing and Sponsorships: Jaxie Alt SVP, Marketing: Andrew Springate EVP, Marketing: Jim Trebilcock Advertising Manager: Sharon Leath Additional Deutsch Credits: Mike Sheldon, CEO Account Management Credits: David Dreyer, Group Account Director Helen Murray, VP Account Director Andrew DuBois, Account Supervisor Kate DeMallie, Assistant Account Executive Account Planners: Jeffrey Blish, Chief Strategic Officer Aileen Russell, Group Planning Director Business Affairs Abilino Guillermo: Director of Integrated Business Affairs

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Oily Bohunk Josh Button Makes Landfall in Ad for Diet Dr Pepper

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