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Everyone wants to know what the agency of the future will look like. Jay Chiat was convinced it wouldn’t involve desks. That didn’t work out so hot, and the desks are back. Chris Wall, co-chief creative officer at Ogilvy, thinks Jay was a just a bit timid: He wants to get rid of the entire office. Wall’s idea, which he aims to put into action next year, is an agency offshoot called Ogilvy Transient.
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