Octo-Woman Gets Lucky in Loony Ad for New York Lottery

Perlorian Brothers go out on a limb

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

MJZ directors The Perlorian Brothers, last seen making snuggly footwear out of cats, are back with their latest crazy commercial—the New York Lottery spot below, celebrating the efficiency and apparent good luck of eight-armed women. The ad is for a game called Money Vault Multiplier—thus the multiples theme. Our freakish office-worker hero has multiple arms, multiple voices, and a way to multiply her money via the scratch game. The actress has a suitably insane look about her.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in