Octo-Woman Gets Lucky in Loony Ad for New York Lottery

Perlorian Brothers go out on a limb

Headshot of Tim Nudd

MJZ directors The Perlorian Brothers, last seen making snuggly footwear out of cats, are back with their latest crazy commercial—the New York Lottery spot below, celebrating the efficiency and apparent good luck of eight-armed women. The ad is for a game called Money Vault Multiplier—thus the multiples theme. Our freakish office-worker hero has multiple arms, multiple voices, and a way to multiply her money via the scratch game. The actress has a suitably insane look about her. Obviously her appendages aren't real, but her unhinged facial expressions? Hard to say—they could be real. Hey, you never know. Credits below.


Client: New York Lottery

Spot: "If"

Agency: DDB, New York

Chief Creative Officer: Matt Eastwood

Group Creative Director: Rich Sharp

Group Creative Director: Mike Sullivan

Creative Director/Copywriter: Scott Cooney

Director of Broadcast Production: Ed Zazzera

Executive Producer: Teri Altman

Directors: The Perlorian Brothers

Production House: MJZ

Visual Effects: MPC

Editor: John Piccolo

Sound Mixing: Tom Jucarone, Sound Lounge

The Fans. The Brands. Social Good. The Future of Sports. Don't miss the upcoming Brandweek Sports Marketing Summit and Upfronts, a live virtual experience on Nov. 16-19. Early-bird passes available until Oct. 26. Register now

@nudd Tim Nudd is a former creative editor of Adweek.