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The plant-based food category is on the rise, with the momentum it gained during the pandemic expected to continue into 2022. So much so that oat milk brand Oatly is calling the switch to a plant-based diet the “new normal”—a message it has chosen to convey through the medium of puppets.
This week, Oatly launched a mini-series starring two puppets, Norm and Al, whose names are taken from the word “normal.” Norm and Al may be made from oat drink cartons, but their problems are typical of many people these days as they try to navigate the switch to plant-based eating.
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