NYC Takes on Rude, Evil Cyclists in New Ads

The New York City Department of Transportation recycles C-list celebs in a public safety campaign that warns miscreant bicycle riders: "Don't be a jerk." The three mildly amusing vignettes featuring Mario Batali, John Leguizamo, and Paulina Porizkova encourage basic urban bicycling behavior, like staying off sidewalks, yielding to pedestrians in crosswalks, and riding with traffic and not against it.

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