Nutella’s Unique Product Now Comes in 7 Million Unique Jars

Ogilvy gets into artful algorithmic packaging

Nutella, the hazelnut spread, has always been a fun brand (when it’s not sending its biggest fan cease and desist letters). Now, via Italy, comes a fun stunt, in which the uniqueness of the product is reflected in the packaging.

@nudd Tim Nudd is a former creative editor of Adweek.