NPR's New Ads Promise to Help You Become 'Fully Awake' to the Truth

MAL\For Good crafts campaign for Morning Edition


NPR is adding its voice to the chorus of ad campaigns from journalistic organizations over the past year that emphasize the importance of the truth, and the search for it, in the age of Trump and fake news.

New ads for Morning Edition, NPR’s nationally broadcast morning show, were created by MAL\For Good, the social impact agency within TBWA. They include two brand spots, “Wake Up” and “Listen,” narrated by Morning Edition hosts Steve Inskeep, Rachel Martin and David Greene.

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