Now, it's the civil union vs. the marriage

Add this campaign in support of gay marriage to the list of efforts that takeoff on the Mac vs. PC ads. The spots, from Bluejersey.com, contrast the features of a civil union vs. those of a marriage, with The Marriage concluding that the Civil Union "should upgrade to a marriage." The Civil Union, who is no John Hodgman, but still quite likable, agrees. You can see another spot in the series at bluejersey.com/thinkequal—which itself is a visual take off on Apple’s Web site.