Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
For a tourism campaign, this is daring (or maybe just honest). For TV spots that will air in Ontario and New England, Nova Scotia is using an old Gaelic song that tells of Scottish immigrants’ homesickness upon arriving on Canada’s “miserable” shores in the early 1800s. The song, reworked here by Cape Breton performer Mary Jane Lamond, includes the lines: ”If I had a creel and a sickle/The low seaweed and my own boat/My children wouldn’t be eating gruel/And I wouldn’t be oppressed by this
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in