Notable Taskmaster Martin Scorsese Befriends Siri in Latest iPhone Spot

TBWA's celebrity series continues

Following spots with Zooey Deschanel, Samuel L. Jackson and John Malkovich, Apple on Monday night unveiled its latest celebrity endorser—Martin Scorsese, whose demanding schedule puts iPhone personal assistant Siri to the test. Of course, she handles his myriad requests—managing his schedule, checking traffic, finding a friend, all barked in his trademark rapid-fire style from the back of a taxi—without breaking a virtual sweat. The spot—directed by Bryan Buckley—is OK, but Scorsese has done better commercial work, notably for American Express. Credits after the jump.

CREDITS

Agency: TBWA\Media Arts Lab

CCO: Duncan Milner

ECD: Eric Grunbaum, Scott Trattner

GCD: Chuck Monn

CD: Chris Ribeiro

ACD: Niraj Zaveri, Mark Sloan

CW: Brooks Jackson, Kevin Butler

Executive Producer: Eric Voegele

Agency Producers: Mallory Gordon, Stephanie Gocke, Trang Huynh

Production Co: Hungry Man Films

Director: Bryan Buckley

DP: Scott Henriksen

Editorial Co: Nomad Editing Company, Inc.

Editors: Jared Coller

Post Co: The Mill LA

Lead Flame Artist: Phil Crowe

Colorist: Adam Scott