Not the worst goal to have for this year

After a presumably wormy 2007, this gruff-looking fellow has turned a page this year, and vows to be completely pest-free thanks to Drontal, billed as “Britain’s No. 1 Wormer.” The same dog appears over at the Drontal Web site, where he eyes the roaming mouse pointer warily, perhaps wondering if it’s in the worm family. The site also features a Stop Worms Dead advergame (“Aim your target at the heads of these worms to earn points and gain more time”).