Not even Ed Begley can make Census funny

Leaders from Glossier, Shopify, Mastercard and more will take the stage at Brandweek to share what strategies set them apart and how they incorporate the most valued emerging trends. Register to join us this September 23–26 in Phoenix, Arizona.

What do you think of "Snapshot of America," the Draftfcb mockumentary for the U.S. Census? Might as well tell us here, because commenting is disabled on the official video. Nearly a week after the multi-pronged campaign went live, the clip (posted below, and purportedly part  one of a series), directed by Christopher Guest, has racked up a pretty meager 1,400 views on YouTube. For a once-a-decade project involving every living American, that's a pretty crummy return on investment.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in