The North Face Gave These Shoppers a VR Experience That Suddenly Got Awesomely Real

How to really boost in-store virtual reality

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You're shopping for a new coat at The North Face store, when an eager clerk asks if you want to test out your potential winter gear before leaving the store. "Sure?" you say, agreeing mostly so they'll stop bothering you.

You sit down in what appears to be a dog sled, and you strap on a pair of Oculus Rift virtual reality goggles. The next thing you know, you're swept away on a crazy virtual adventure, with a pack of huskies pulling you through a gorgeous snowscape.

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