The North Face Gave These Shoppers a VR Experience That Suddenly Got Awesomely Real

How to really boost in-store virtual reality

You're shopping for a new coat at The North Face store, when an eager clerk asks if you want to test out your potential winter gear before leaving the store. "Sure?" you say, agreeing mostly so they'll stop bothering you.

@maskeroni alfred.maskeroni@adweek.com Alfred Maskeroni is director of video for Adweek.
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