North Carolina Jeweler Apologizes for 'Sometimes It's OK to Throw Rocks at Girls' Billboard

Spicer Greene says it meant to 'encourage the loving act of gift giving'

Convergent TV Summit returns March 21-22. Hear timely insights from TV industry experts virtually or in person in NYC. Register now to secure your early bird pass.


Asheville, N.C., jewelry store Spicer Greene Jewelers’ newest billboard, with pictures of gemstones surrounding the headline “Sometimes it’s OK to throw rocks at girls,” has invited some understandable backlash this week.

The billboard was officially rebuked by Chelsea Clinton, and protests have been planned by members of local organizations, including the Women’s Rights Committee, Stronger Together WNC North and Indivisible Asheville’s Equal Rights Amendment Committee.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in