Nordstrom Gets Down to Earth While Also Soaringly Artistic in First Campaign From Droga5

Retailer aims to create a connection, not just push clothing

Learn how the creator economy is transforming the marketing landscape, and how to cultivate partnerships to grow engaged communities at Social Media Week: The Creatorverse, May 16–18 in NY. Register now to secure your early bird pass.


Nordstrom has some advice that seems well timed to the current divisive climate, but that may never go out of fashion: Be receptive, be flexible, be present. Be who you are, in short, but be part of the whole.

“An Open Mind is the Best Look,” an ad which broke Sunday night in the E! network’s pre-Oscars red carpet coverage, intends to be “a celebration of individuality and human connection,” says Nordstrom CMO Scott Meden.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in