Nordstrom Gets Down to Earth While Also Soaringly Artistic in First Campaign From Droga5

Retailer aims to create a connection, not just push clothing

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Nordstrom has some advice that seems well timed to the current divisive climate, but that may never go out of fashion: Be receptive, be flexible, be present. Be who you are, in short, but be part of the whole.

“An Open Mind is the Best Look,” an ad which broke Sunday night in the E! network’s pre-Oscars red carpet coverage, intends to be “a celebration of individuality and human connection,” says Nordstrom CMO Scott Meden.



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