Nocturnal Beer Drinkers Just Hang Around in This Batty Ad From Brazil

The freaky bat-people come out at night

When you get to a certain point, usually around your mid-20s, you realize there's not much more to life than drinking delicious beer. Imagine a world where you only wake up when it's time to imbibe a bottle of suds. 

That's the strange reality in this dark, surreal Brazilian ad for Skol by agency F/Nazca Saatchi & Saatchi, in which sleeping bat-people, hanging upside down all over town, wake up when they hear a Skol Beats beer opening.

I can dig it. Take a look below, and see if you're willing to suspend your disbelief (from the ceiling … without spilling your beer).

CREDITS

Client: Ambev

Product: Skol Beats

Agency: F/Nazca Saatchi & Saatchi

Spot: "Morcegos" ("Bats")

Creative Executive Directors: Fabio Fernandes, Eduardo Lima

Creative Director: Theo Rocha

Creative Staff: Theo Rocha, Thiago Carvalho

Account Supervisors: Marcello Penna, Ricardo Forli, Rafael Cappelli, Marcela Paiva

Planners: José Porto, Guilherme Pasculli, Victor Marx, Felipe Santini

Media: Fabio Freitas, André Cais, Bruno Storace, Vivian Simões, Caroline Pascuinelli

Agency Producers: Victor Alloza, Renato Chabuh, Gisele Campos, Maira Massullo, Rafael Paes

Production Company: Zohar Cinema E Comunicação Ltda

Director: 300 Ml

Executive Producers: Carlos Paiva, Isabelle Tanugi

Director of Photography: Enrique Chediak

Producer: Angelo Gastal

Editor: Rami D’aguiar

Motion, Postproduction: Full Frame

Sound: A9

Client Supervisors: Pedro Earp, Fábio Baracho, Pedro Adamy, Taciana Ávila