CPG & Grocery

No7 Issues Rallying Cry for Skin Care Industry to Finally Become More Inclusive

The beauty brand celebrates its diverse customer base and calls for better representation across the board

No7 — No7 tells its diverse customer base, "We see you."The Pharm

By Brittaney Kiefer

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The skin care industry has historically been slow to prioritize diversity and inclusivity, but a new global campaign from beauty brand No7 seeks to change that.

A survey from the brand, which is owned by pharmacy giant Walgreens Boots Alliance (WBA), found that 56% of people in the U.K. with non-white skin tones do not feel represented by the skin care industry with products that are designed for them. Meanwhile, in the U.S., 63% of women of color feel there are not enough effective skin care products for them.

To

Brittaney Kiefer

Brittaney is Adweek's European creativity editor.

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