No wonder that Carl’s Jr. burger cost $6

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.


Advertisers know that sex sells, but it also helps things sell for more than they otherwise might. Researchers at the University of Leuven in Belgium conducted a study that examined how hard men would bargain in a game that involved splitting up some money. According to a summary of the findings at the nature.com Web site (hat tip to the Arts & Letters Daily site for pointing it out to us), “High testosterone men drove the hardest bargain—unless

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in