No, we’re actually really cool

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Does Wal-Mart do everything in bulk? Yesterday it took out full-page, open-letter ads from CEO Lee Scott in 100 papers to let everyone know what a good corporate citizen it is—how it provides good jobs, treats employees fairly and pays competitive wages.

Scott was also out and about doing interviews yesterday, pointing listeners to this Web site, where Wal-Mart goes on the charm offensive and accuses critics—like this one (whose motto is, “Wal-Mart doesn’t just suck… it’s blows!)”—of spreading “misinformation.”

—Posted by Tim Nudd

@nudd Tim Nudd is a former creative editor of Adweek.