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Nick Vitale of Milltown, New Jersey, has a few problems. He doesn’t like airline baggage fees, cable pricing or how ridesharing services handle tips. Also, he doesn’t exist, which is probably a minor inconvenience some days.
Vitale was supposedly the author of an “open letter” placed as a full-page ad in Thursday’s Wall Street Journal. Apparently so frustrated by the foibles of modern consumer life that he was willing to pay for top-dollar ad placement, he used the space to air his grievances with everything from the thickness of tomato slices on cheeseburgers to the laughably niche focus of some subscription delivery services.
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