No rest for the wealthy

#SMW is right around the corner. Join us April 9-11 in NYC to get up to speed on all the latest strategies, technologies and trends you need to be following. Register now.

Remember the so-called wealth factor? In the good old 1990s, it boosted consumer spending as Americans used part of their stock-market gains to treat themselves. Then, when the market turned downwards, the not-so-much-wealth factor dampened shoppers’ animal spirits. Now that the books are closed on 2004, which tendency (if either) will affect the consumer marketplace?

A poll by Rasmussen Reports suggests investors are more likely than not to feel they’re prospering. Sixty-eight percent of respondents said their personal portfolios are worth more now than a year ago, vs.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in