No One Asked for This, but French’s Just Made Mustard Ice Cream

French’s today announced its Mustard Ice Cream, created in partnership with Coolhaus Ice Cream and Atlanta agency Fitzco. The tart concoction was invented by the McCormick-owned brand to coincide with National Mustard Day this Saturday. It will be available for a limited time via a customized ice cream truck in New York starting Thursday, and Coolhaus will be serving it at its Culver City location later next month.

French's

“As lovers of sweet-meets-savory, pure ingredients and unique creations, we are incredibly excited to be collaborating with French’s Mustard in creating this one-of-a-kind product,” says Coolhaus CEO and founder Natasha Case. “It’s been so fun to explore this classic condiment in a whole new way and create an unforgettable, thoughtfully crafted ice cream flavor with an all-American taste.”

The Mustard Ice Cream is served with a “pretzel cookie” to complement the “familiar but surprising and tangy” flavor (per Case’s description in the video below).

As Case mentions, the ice cream is part of a campaign called “Not From France,” which plays up French’s commitment to American boldness and innovation.

Here’s where you’ll be able to find the French’s Ice Cream Truck in the coming days:

Aug. 1 (New York):
Rockefeller Center
Hearst Tower/Columbus Circle

Aug. 2 (New York):
Brooklyn Bridge Park
Madison Square Park

Aug. 3 (Hamptons):
Main Street, East Hampton
East Hampton Main Beach

Aug. 2-4 and Aug. 9-11 (Los Angeles):
8588 Washington Blvd., Culver City

If those don’t work for you, you can always try this official recipe to make your own at home.

French's

CREDITS:

Client: McCormick
Alia Kemet: Creative + Digital Strategic Director
Marni Kokorus: NA Creative Campaigns
Laurie Harrsen: Sr. Director, Consumer Communications & PR
Kendra Ferguson: Sr. Manager, Consumer Communications
Shelby Silver: Social Media Senior Manager
Veronica Collins: Social Media Content Manager
Tom Rowe: Digital Marketing Operations Manager- Owners Platform
Matt Jozwiakowski: Director, Condiments + Sauces
Mike Rochford: Marketing Manager, Ketchup and Mustard
Kevan Vetter: Executive Chef/Director- Culinary Development
Cynthia Gilbert: Culinary Development Manager

Agency: FITZCO
Noel Cottrell, Chief Creative Officer
Wes Whitener, Executive Creative Director
Hannah Oates Williams, Creative Director
Will Benham, Creative Director
Sherman Winfield, Creative Director
James Beikmohamadi, Creative Director
Alix Hendry, Associate Design Director
Hannah West, Designer
Gwenn Prewitt , Jr Designer
Erika Tribble, Sr Integrated Producer
Stephanie Hanley, Group Account Director
Sophie Wolf, Account Supervisor
Jocelyn Naide, Assistant Account Manager
David Matathia, Chief Strategy Officer
Vaughn Allen, Strategy Director
Katy Tenerovich, Social Director
Li Michelle, Social Strategist

Ice Cream Company: Coolhaus
Natasha Case, CEO & Co-founder
Bianca Castagnaro, National Event + Activation Manager
Brittany O’Keefe, Operations and Brand Leader
Miriam Bribiesca, Product Photographer

Video Production: Gerald
David Berngartt, Sr Producer
Bryce Burton, Editor
Seth McWhorter, Sr Art Director
Allison Ponce, Sr Project Manager

Public Relations: Sunshine Sachs
Janell Mallios, Vice President
Melanie Blum, Account Director
Sinead Conlon, Account Manager
Kevin Sweeney, Junior Account Executive