Nivea Apologizes for Wanting to 'Re-Civilize' Black Man

Oh, those uncivilized black people—when will they get with the program? Perhaps they should try Nivea's grooming products! That's the message of the "Re-Civilize Yourself" Nivea ad above, as a black man brandishes the large-afroed, disembodied head of his former, uncivilized self and prepares to give it the old heave-ho. The image isn't going over well, particularly with those who think the head kind of looks like Cornel West. There is a white-man version (see below), but there's no talk of re-civilizing him.