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In the Middle East, desert off-road driving is a renowned pastime. But cars use horsepower to measure their capacities, which isn’t really helpful for mighty desert dunes.
Horsepower is a road metric. The Nissan GT-R, for example, is pretty strong in terms of horsepower … but it sucks in the desert.
To correct this issue, Nissan Middle East and National Geographic have partnered up to present a new metric—camelpower, a unit to measure desert performance.
Like horsepower, camelpower is measured based on how quickly an actual camel can move in the desert, especially over dunes.
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