Nissan Hired Surprising Instructors to Support Saudi Arabia's First Wave of Female Drivers

Forget the brakes, it's full speed ahead

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On Sept. 26, Saudi Arabia officially lifted its ban on female drivers. Set to take effect in June, it’s a historic ruling that underscores the crown prince’s commitment to reinvigorate the country’s economy with long-awaited liberal reforms.

It will change the lives not only of women but of families, communities and economies—with minimal costs and plenty of gains. But it also raises all kinds of stereotypes among Saudi men, not least crappy old jokes about woman drivers.

Such

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