Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
We've reached the point where having a skeleton is bold and empowering, judging by Nike's new X-Ray Bones women's athletic tights. They do look pretty cool. And as Blisstree's Hanna Brooks Olsen points out, female athletes "are expected to get all dolled up, and wear cute, feminine outfits" that are pretty lame compared to athletic gear for men. These tights, while made of expensive-sounding Dri-FIT and spandex (they go for $90), are nonetheless an attempt to level the playing field, so to speak.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in