Nike’s New Bandages for Kids Double as Comic Strips About Athletes Who Fall but Get Up

Motivational storytelling from W+K Shanghai

Remember those stickers the doctor would give you to make you feel “all better” about getting a shot? For Children’s Day, Nike is kinda doing the same thing—via a Wieden + Kennedy Shanghai campaign called “Badge of Honor.”

@luckthelady Angela Natividad is a frequent contributor to Adweek's creativity blog, AdFreak. She is also the author of Generation Creation and co-founder of Hurrah, an esports agency. She lives in Paris and when she isn't writing, she can be found picking food off your plate.