Nike’s Kaepernick Ad Immediately Sparks Outrage, Adoration and Satire

Wieden + Kennedy elicits vocal praise, alongside boycott threats and burning sneakers

On Twitter, one critic of Nike burned a pair of sneakers in protest of the Kaepernick ad. Via @sclancy79 on Twitter

America in 2018 is a nation always simmering just at the point of boiling over, and it’s hard to predict which piece of news or commentary will be the next to send social media into a frothing frenzy.

@griner David Griner is creative and innovation editor at Adweek and host of Adweek's podcast, "Yeah, That's Probably an Ad."