Nike and Colin Kaepernick

Nike's Kaepernick Ad Immediately Sparks Outrage, Adoration and Satire

Wieden + Kennedy elicits vocal praise, alongside boycott threats and burning sneakers

On Twitter, one critic of Nike burned a pair of sneakers in protest of the Kaepernick ad.Via @sclancy79 on Twitter
By David Griner

September 4, 2018

America in 2018 is a nation always simmering just at the point of boiling over, and it’s hard to predict which piece of news or commentary will be the next to send social media into a frothing frenzy.

David Griner

David Griner is Adweek's international editor and host of the Adweek podcast, "Yeah, That's Probably an Ad."

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