Wieden + Kennedy's "Write the Future" soccer spot, created for this World Cup, is already legendary. Now, the agency has unveiled a related interactive element in the campaign—a Twitter and Facebook integration that asks the public to write the future of their favorite players in a few brief words—with the best submissions put up in lights on the electric facade of the Life Centre building in Johannesburg. The Facebook app is here. Check out the video for more.
—Posted by Tim Nudd
