Nike vs. Adidas: the soccer wars

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Soccer remains the beautiful game, but the tussle in Europe between Adidas and Nike over soccer gear is getting ugly.

They both make great soccer ads. Nike’s best might be “Good vs. Evil,” from the mid-’90s, with the group of Nike all-stars battling the devil’s team—an ad that culminates hilariously with the legendary French player (turned legendarily bad commercial and movie actor) Eric Cantona blowing the demon-goalie to smithereens with a flaming penalty kick. Adidas’ fabulous efforts have included the quirky “Football-itis” campaign from the 2002 World Cup, in which soccer stars like David Beckham can’t stop wanting to play, even when there’s no ball around.

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