Nike Shoppers Can Now Test-Run Sneakers on a Treadmill Hooked Up to a Video Game

Digital avatars and a jump trigger from W+K Shanghai

When you’re running on a treadmill like a compulsive little hamster, or just going about your daily business, you may imagine yourself as the star of your own modern Super Mario-style video game, bounding across a brightly colored screen and leaping dexterously over obstacles to rack up points.