Nike Salutes F.C. Barcelona and the Catalan Culture in Flashy Ad by W+K

Celebrating a 20-year partnership with the soccer club

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Nike celebrates its 20-year partnership with F.C. Barcelona, one of the world’s great soccer clubs, in a new 90-second spot directed by Oscar-winning cinematographer Wally Pfister that salutes team’s ability to unite Catalans across the city.

The ad, by Wieden + Kennedy Amsterdam, is narrated in Catalan (with closed captions in English) by the actor Carles Francino (who was born in Barcelona). It features a unique visual look—the frame is divided into squares throughout much of the spot, which is a nod to the layout

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