Digital Storytelling

Nike Recounts the Story of LeBron James' 'Chosen 1' Tattoo Ahead of His 9th NBA Finals Appearance

In a new spot by Wieden + Kennedy Portland

Nike tells the story of Lebron James' commitment to success in this new ad. Nike
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By Katie Richards

May 31, 2018

The biggest believer in LeBron James’ future success as an NBA player and general human being? LeBron James of course.

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Headshot of Katie Richards

Katie Richards

Katie Richards is a staff writer for Adweek.

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