Nike puts the id in advertising

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Speaking of Nike, with visions of absolute power dancing through my head, I went and tried out the cell phone-operated NikeID billboard in Times Square last week that lets you design your own shoe and display it to the hordes walking by.(Unfortunately, it looks like the billboard may no longer be live.) My first attempt, at about 12:30 p.m., was a failure, as the billboard, on the Reuters building at 43rd and Seventh, seemed to have a time-share arrangement with the

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