Nike puts force behind the second coming

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Nike is making a big deal out of the 25th anniversary of the Air Force One, launching the Air Force 25 with this 60-second spot, "The Second Coming," that features such NBA (and Nike) stars as Kobe Bryant, LeBron James and Rasheed Wallace in front of the camera and Rakim, KRS-One, NAS and Kanye West providing the soundtrack. If the song, produced by Rick Rubin and Just Blaze written by Juelz Santana, is supposed to sound epic, it succeeds.

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