Nike Powerfully Memorializes Kobe Bryant by Honoring His Multifaceted Legacy

With no images and few words, Wieden + Kennedy immortalizes a champion, husband and father

Nike's 2-minute homage to Kobe Bryant featured no visuals beyond words but powerfully recalled a legendary life in sports. Nike

It was a day of intense and complex emotions for Kobe Bryant’s fans, friends and all others mourning the loss of the basketball star and his daughter Gianna.

@griner David Griner is creative and innovation editor at Adweek and host of Adweek's podcast, "Yeah, That's Probably an Ad."