Nike Powerfully Memorializes Kobe Bryant by Honoring His Multifaceted Legacy

With no images and few words, Wieden + Kennedy immortalizes a champion, husband and father

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It was a day of intense and complex emotions for Kobe Bryant’s fans, friends and all others mourning the loss of the basketball star and his daughter Gianna.

Killed alongside seven others in a Calabasas, Calif., helicopter crash on Jan. 26, the father and daughter were memorialized today—Feb. 24, chosen to honor Bryant’s jersey number, 24—at Los Angeles’ Staples Center. From Michael Jordan to Shaquille O’Neal, the NBA’s greats spoke from the heart about Bryant’s impact on their lives.

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