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Nike, Google and BBH Singapore have partnered for a remarkable online/offline project called Nike Hyper Court, which brings digital content to beautifully painted physical basketball courts, beginning in the Philippines.
There are five Hyper Courts so far, spread across five Barangays (districts) of Manila. Each has been painted—with portraits of NBA stars LeBron James, Kobe Bryant, Kevin Durant, Russell Westbrook and Kyrie Irving—by Arturo Torres, the illustrator known for his superhero-style illustrations of rappers and basketball stars.
The Hyper Courts feature an on-court digital platform that players can tap into with their smartphones.
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