Nike Gives Voice to Generations of Ass-Kicking Women

Ad celebrates the toughness of pioneering athletes

Timed to coincide with Title IX’s 40th anniversary, Nike and Wieden + Kennedy have created this “Voices” ad paying tribute to female athletes who triumphed in the face of locker room sexism and traditional gender role enforcement. Several incredible women provide the stories for the spot: Olympic boxer Marlen Esparza, pioneering women’s basketball star Lisa Leslie and fellow WNBA icon Diana Taurasi are all compelling.

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