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Kobe Bryant got lots of snickers when he told the world that his alter ego is the black mamba, a fierce serpent known for its uncanny ability to strike at any moment with pinpoint accuracy. Now, Nike's getting on board with a new "Black Mamba" campaign, including an eight-minute online video coming in February co-starring Bruce Willis and directed by Robert Rodriguez, the man who brought the world Spy Kids. There's a social twist to the site, created by R/GA.
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