Nike Created a Radio Station to Pay Homage to Underground Music for Air Max Day

AKQA and JD Sports helped Nike ring in an Air Max Day for the ages

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Nike Air Max Day launched in 2014, long after the sneaker had become a staple of grime and hip-hop scenes from the late ‘80s well into the 2000s. Though the early days of these subcultures have come and gone, these movements live on in new music scenes around the world. The historical connection between underground music and Air Max remains undeniable.

For 2023’s Nike Air Max Day on March 26, the brand paid tribute to the music scenes that helped catapult it into legendary status.



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