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Here's Nike CEO Mark Parker speaking about Tiger Woods at last week's Innovation Uncensored conference in New York, hosted by Fast Company. Asked how tough it's been to stick by Woods from a PR standpoint, Parker says it actually "hasn't been that difficult"—that they've supported him, plain and simple, and been consistent about that. He goes on to talk about Wieden + Kennedy's controversial Nike ad with the Earl Woods voiceover, and is obviously thrilled to have created "clearly one of the most polarizing ads I think that we've had out in a while."
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