Nike Asked Kids to Build a Metaverse World Inspired by Its Classic Air Max Sneaker

The brand wants to make the shoe relevant to a younger generation

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

Nike’s Air Max sneaker has gained a cult following among millennials since its debut in 1987 but, 34 years later, the brand faces a challenge: How do you make the shoe relevant to a younger generation?

AW+

INDEPENDENCE DAY SALE

Subscribe today!

APPLY PROMO CODE "JULY20" AT CHECK OUT FOR 20% OFF

View Subscription Options

Already a member? Sign in