Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
The Oregon Ducks lost to the Auburn Tigers 22-19 in Monday's college-football championship game. Nike provided the Ducks' attire. The snug white uniforms and black helmets were OK. The grey-silver-lime cleats and electric-lime socks, however, were distractingly awful. It looked like the team vomited mojitos on their feet before the kickoff. Nike wisely opted to show only the helmet in a consolation ad celebrating the Ducks—despite their failure—that ran the next day. The text proclaims, "Everyone loses games.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in